Tasty Made is a fast food burger restaurant that was owned and operated by Chipotle. From the start, bad press plagued the brand, which struggled to get off the ground. Celebrity chef, Richard Blais, was hired to revamp the menu and lead the new direction.
My team at Chipotle was tasked with a total overhaul of the Tasty Made brand. We updated the brands packaging, website, menu signage, and social media presence. Throughout the process, we embraced the existing, retro-Americana style of the brand and expanded on that theme across all touchpoints.
Nick Ceglia, Stacy Livingston
Creative Director: Anna Tou