Museum of Ice Cream is an experience brand born in 2016 under the premise that ice cream is a ‘universal symbol of joy that can be enjoyed by everyone’. Since then, they have had several successful pop-ups across the US before recently opening a permanent location in San Francisco.
At The Working Assembly, we were tasked to rebrand MOIC, which included exploring a new logo, mark, typography, iconography, color, and signage system. We created a system that elevated the current branding and was seamlessly rolled out across existing touchpoints.
Designer: Mark Chan
Designer/Illustrator: Adrienne Hugh
Design Director: Lawrence O'Toole
Creative Director: Jolene Deslile